Interesting to see how music companies are evolving with new products in the Digital Age. Major record labels are about to launch the “ringle” – it is a CD with a slip-sleeve cover, it will feature a one hit and maybe one remix and an older track — and one ringtone. The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.
Source: Christman, E (2007) “Music Industry betting on ‘ringle’ format” , 9th Sept
Full story available at Reuters
