Have you read about this one yet? It’s been all over the news lately…

I am surprised that this a cosmetic company has finally taken steps to sue Ebay. Although the other luxury houses have already taken action, the liability to sell counterfeit is really out of eBay hands/hard to manage. What could they implement for sellers to verify the items are genuine and the buyers to be guaranteed the items are kosher? Not that eBay should be endorsing fakes but people ultimately have the choice to purchase them. I think sellers should be made aware items are replicas – honesty is the best policy. There would not be a supply for fakes if there was not a demand for it.

Another consideration is why the law has not developed legislation to address these issues, the web has been around for a almost 20 years!

Source: Antonovics, N (2007) “L’Oreal challenges eBay over sale of fakes” 10th Sept

Article available at Reuters