In order to simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed these ad format guidelines and best practices for the most common current in-stream ad products, including:

  • Linear video ads
  • Non-linear video ads
  • Companion ads

These recommendations have been constructed for these ad products in order to meet the following marketplace needs:

  •  More efficient operations through a common set of creative submission guidelines
  • More efficient development of ads and players through minimum common creative guidelines, including click functionality and duration definitions
  • Easier digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads
  • Better consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments

There are three types of recommendations contained in this document:

  • Ad Product Guidelines
  • Recommendations for common creative submission guidelines
  • Additional best practices

 

Download the Digital Video Ad Format Guidelines and Best Practices.